Hidden Tribes is important research by More in Common that shows Americans aren't just divided into left and right politics. Instead, there are seven distinct groups based on beliefs and values: Progressive Activists (8%), Traditional Liberals (11%), Passive Liberals (15%), Politically Disengaged (26%), Moderates (15%), Traditional Conservatives (19%), and Devoted Conservatives (6%). The biggest finding is that most Americans belong to what researchers call the 'Exhausted Majority' - people who are tired of extreme political fighting and want leaders who listen and bring people together. The largest group is Politically Disengaged people who focus on daily life rather than politics. This research helps organizations, educators, and leaders understand how to communicate with different groups and build bridges across differences. Instead of assuming everyone fits into simple political boxes, Hidden Tribes shows the complex ways Americans actually think about issues. The study provides tools for having better conversations across political divides and finding common ground based on shared values like dignity and respect rather than just ideology.

Hidden Tribes is important research by More in Common that shows Americans aren't just divided into left and right politics. Instead, there are seven distinct groups based on beliefs and values: Progressive Activists (8%), Traditional Liberals (11%), Passive Liberals (15%), Politically Disengaged (26%), Moderates (15%), Traditional Conservatives (19%), and Devoted Conservatives (6%). The biggest finding is that most Americans belong to what researchers call the 'Exhausted Majority' - people who are tired of extreme political fighting and want leaders who listen and bring people together. The largest group is Politically Disengaged people who focus on daily life rather than politics. This research helps organizations, educators, and leaders understand how to communicate with different groups and build bridges across differences. Instead of assuming everyone fits into simple political boxes, Hidden Tribes shows the complex ways Americans actually think about issues. The study provides tools for having better conversations across political divides and finding common ground based on shared values like dignity and respect rather than just ideology.
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