Learn to Measure How Stories Create Change Workshop

This workshop teaches people how to measure if their stories are creating real change in communities. Stanford Social Innovation Review hosts this two-part training on October 1st and 8th. Each session is 90 minutes long. You'll learn that measuring narrative change means tracking how stories shift the way people think, talk, and act on important issues. The workshop covers a simple four-part framework that works for different projects and organizations. In the first session, you'll understand what narrative change is and why it matters. The second session gives you hands-on practice to create your own measurement plan. Expert researchers will give you feedback on your work. This training helps movement leaders, community organizations, foundation staff, communications professionals, policy advocates, and entertainment industry workers. You'll discover that measuring story impact isn't mysterious - you just need to know what to track and when. The workshop addresses common challenges like measuring long-term change that might take years to show results. By the end, you'll have a concrete plan you can use right away to measure how your stories are changing hearts, minds, and communities.

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